https://policies.google.com/privacy 
https://safety.google/intl/de/principles/ 
https://business.safety.google/adsprocessorterms/ 
Here you can find out exactly where Google data centres are located: https://www.google.com/about/datacenters/locations/ 

We use the Google Tag Manager service on our website.

Tag Manager is a service that allows us to manage website tags via an interface. This enables us to integrate code snippets such as tracking codes or conversion pixels into websites without having to modify the source code. The data is only forwarded by Tag Manager and is neither collected nor stored. Tag Manager itself is a cookie-free domain and does not process any personal data, as it is used purely to manage other services in our online offering.

When Google Tag Manager is launched, the browser establishes a connection to Google's servers. These are mainly located in the USA. This allows Google to know that our website has been accessed via a user's IP address.

Tag Manager ensures the resolution of other tags, which may in turn collect data. However, Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags implemented with Tag Manager.

Integration of video content, collection of statistical data

https://www.youtube.com/intl/ALL_at/howyoutubeworks/user-settings/privacy/

https://policies.google.com/privacy

https://safety.google/intl/de/principles/

https://support.google.com/youtube/answer/10364219?hl=de

We use the YouTube service on our website to embed external videos.

We have activated the extended data protection mode on YouTube. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch a video. However, the extended data protection mode does not exclude the transfer of data to YouTube partners.

As soon as a YouTube video is started on our website, a connection to the YouTube servers is established. This allows YouTube to know which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. This can be prevented by logging out of your account.

Furthermore, after starting a video, YouTube may store various cookies on your device or use comparable technologies (e.g. device fingerprinting). YouTube also uses local storage on your device. In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud attempts.

https://privacy.microsoft.com/de-de/privacystatement
https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses
https://help.ads.microsoft.com/#apex/ads/de/clarity

We use Microsoft Clarity on our website to improve our offering and enhance user-friendliness. To this end, Microsoft Clarity records selected user sessions. Companies can then evaluate these sessions. The tool provides measurements that indicate any potential problems with user-friendliness.

Microsoft Clarity sets cookies on users' devices to analyse user behaviour on our website. However, Microsoft Clarity itself states that it masks sensitive data before forwarding it to Microsoft.

https://policies.google.com/privacy
https://safety.google/intl/de/principles/
https://business.safety.google/adsprocessorterms/
Here you can find out exactly where Google data centres are located: https://www.google.com/about/datacenters/locations/

On our website, we use the functions of the web analysis service Google Analytics to analyse usage behaviour and optimise our website. The reports provided by Google are used to analyse the performance of our website and to measure the success of possible campaigns via our website.

Google Analytics uses cookies that enable an analysis of the use of our website.

Information about the use of the website, such as browser type/version, operating system used, the previously visited page, host name of the accessing computer (IP address), and time of the server request, is usually transmitted to a Google server and stored there. We have concluded a contract with Google for this purpose.

On our behalf, Google will use this information to evaluate the use of our website, to compile reports on the activities within our website and to provide us with further services related to the use of our website and the Internet. According to Google, the IP address transmitted by your browser will not be merged with other Google data.

We only use Google Analytics with IP anonymisation enabled by default. This means that the IP address of a user within member states of the European Union or in other signatory states to the Agreement on the European Economic Area is truncated by Google. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. According to Google, the IP address transmitted by a user's browser as part of Google Analytics is not linked to other data held by Google.

During the website visit, user behaviour is recorded in the form of so-called events. These can represent the following:

• Page views, user click paths
• First-time visits to our website
• Websites visited
• Start of a session
• Interaction with our website
• User behaviour (e.g. clicks, scrolls, dwell time, bounce rates)
• File downloads
• Advertisements viewed/clicked
• Interaction with videos
• Internal search queries

The following is also recorded:

• Approximate location (region)
• Date and time of visit
• IP address (in abbreviated form)
• Technical information about the browser or end devices used (e.g. language settings, screen resolution)
• Internet service provider
• Referrer URL (via which website/advertising medium a user came to our website)

This data is primarily processed by Google for its own purposes, such as profiling (without our influence).

Data relating to the use of our website is deleted immediately after the end of the retention period set by us. Google Analytics gives us a default retention period of 2 months for user and event data, with a maximum retention period of 14 months. This retention period also applies to conversion data. The following options are available for all other event data: 2 months, 14 months, 26 months (Google Analytics 360 only), 38 months (Google Analytics 360 only), 50 months (Google Analytics 360 only). We select the shortest storage period that corresponds to our intended use. You can enquire about the current retention period we have set at any time.

Data whose retention period has expired is automatically deleted once a month.

https://policies.google.com/privacy
https://safety.google/intl/de/principles/
https://business.safety.google/adsprocessorterms/
Here you can find out exactly where Google data centres are located: https://www.google.com/about/datacenters/locations/

This website uses Google Ads to promote our products and services. Google Ads is Google's proprietary online advertising system.

It is important for us to know whether an interested visitor ultimately becomes our customer. Conversion tracking is used to measure this. We also want to be able to target visitors to our website again. We achieve this through remarketing (retargeting).

Google Ads is used for both conversion tracking and remarketing, i.e. we can see what happened after you clicked on one of our ads. For this service to work, cookies are used and visitors are sometimes added to remarketing lists to be targeted with specific advertising campaigns.

This is done using a pseudonymous identification number (pID), which is assigned to and received by the user's browser. This pID enables the service to recognise which advertisements have already been displayed to a user and which have been clicked on. The data is used to display advertisements across websites by enabling the user to allow Google to identify the pages they have visited.

Our goal is to use Google Ads to ensure that our website's offerings are targeted at visitors who are genuinely interested in what we have to offer. The data from conversion tracking allows us to measure the effectiveness of individual advertising measures and optimise our website for our visitors. Conversion can be measured through the use of cookies.

With the remarketing service/tag, you may see advertisements from us on other websites after visiting our website. This is done using cookies stored in your browser, which Google uses to record and evaluate your usage behaviour when visiting various websites. This allows Google to detect your previous visit to our website. According to Google, the data collected as part of remarketing is not merged with your personal data, which may be stored by Google. In particular, according to Google, pseudonymisation is used in remarketing.

The information generated is transferred by Google to a server in the USA for evaluation and stored there. Google only transfers the data to third parties on the basis of legal regulations or within the framework of order data processing. Under no circumstances will Google link a user's data with other data collected by Google.

https://policies.google.com/privacy
https://safety.google/intl/de/principles/
https://business.safety.google/adsprocessorterms/
Here you can find out exactly where Google data centres are located: https://www.google.com/about/datacenters/locations/

Our website uses Google Floodlight, a tool from the Google Marketing Platform, to measure and optimise the effectiveness of our digital marketing campaigns. Floodlight enables us to track and analyse specific actions that users perform on our website, such as purchases, registrations or filling out forms.

We use the tool in Google Display & Video 360 (DV360) and Google Campaign Manager 360 (CM360), which are part of the Google Marketing Platform.

Google Floodlight uses cookies and similar technologies to collect information about your use of our website. This information includes:

• Pages visited: Which pages you visit on our website and how long you stay there.
• Actions: The specific actions you take on our website, such as clicking on buttons, filling out forms or completing transactions.
• Device information: Data about the device and browser you are using.
• Referrer URL: The website from which you came to us.

This data is transferred to Google servers and stored there. Google uses this information to create reports for us and help us improve our marketing efforts.

The data collected by Google Floodlight helps us evaluate and optimise the performance of our marketing campaigns by allowing us to see which campaigns and ads trigger the desired actions on our website. This enables us to refine our marketing strategies and offer you more relevant and useful content.

The information generated is transmitted by Google to a server in the United States for evaluation and stored there. Google may also use this data to improve its own services. However, your data will not be shared with third parties without your consent, unless required by law or necessary to enforce Google's terms of use and legal agreements.

https://de-de.facebook.com/privacy/policy
https://de-de.facebook.com/business/help
https://www.facebook.com/legal/terms/customaudience

Our website uses the Meta Pixel service from the social network Facebook for the analysis, optimisation and economic operation of our online offering.

Meta Pixel enables Meta to identify visitors to our website as a target group for the display of personalised advertisements. Accordingly, we use Meta Pixel to display the advertisements we place only to those users (retargeting/remarketing) who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited) that we transmit to Meta (so-called ‘custom audiences’). With the help of Meta pixels, we also want to ensure that our Meta ads correspond to the potential interests of users and do not appear intrusive.

Furthermore, with the help of Meta pixels, we can track the effectiveness of Meta advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Meta advertisement (so-called ‘conversion’).

Your actions are stored in one or more cookies. These cookies enable Meta to match your user data (such as IP address, user ID) with the data in your Facebook account, or they can also be used by Meta for its own advertising purposes. This Facebook conversion tracking also allows Facebook and its partners to show you advertisements both on and off Facebook.

The data collected is anonymous and cannot be viewed by us and is only used for advertising purposes. You can prevent the link to your Facebook account by logging out before taking any action.

To set which types of advertisements are displayed to you within Facebook, you can visit the page set up by Meta and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads

The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Facebook Conversions API (CAPI)

In addition to Meta Pixel, we use Meta Conversions API (CAPI), a server-side tracking tool from Meta.
CAPI enables us to transmit event data (e.g. completed purchases, form submissions, registrations) directly from our server to Meta. This is done independently of cookies and browsers and improves the reliability of tracking, especially when users have disabled cookies or use tracking blockers.

The aim of CAPI is also to optimise our advertising campaigns, measure success more accurately (conversion tracking) and create target groups (custom audiences).