As at 1/1/2022

Tourismusverband Stubai Tirol KöR
Stubaitalhaus, Dorf 3
6167 Neustift, Tirol
+43 501 881 0
f:+43 501 881 199

The media owner of this website, the Stubai Tirol Tourist Board KöR, takes the protection of your personal data very seriously. This data protection declaration informs you, the user of the website, (, ( and (, - see also under imprint - about the type, scope and purposes of the collection and use of personal data.

We strive to deliver services of outstanding quality. So that we can guarantee this objective for the future and to be able to offer you the best possible service and flawless performance, we capture and process data and activities from enquiries, reservations, voucher purchases or website visits. We process your data exclusively on the basis of the statutory regulations (GDPR, German Telecommunications Act (TKG) 2003). This data protection statement contains information about the most important aspects of data processing within our website, our Facebook and Instagram accounts, blogs, chats and our newsletter system.

If you make a booking or purchase with us, send us an enquiry, request information or sales literature, we process your personal data in accordance with Article 6 Section 1 b and f  of the EU's General Data Protection Regulation (GDPR).

Which data do we capture?

Website: If you use this website, we capture data that is required for technical purposes, which is transmitted automatically to our server, including the IP address, date and time of the session, type of end-device, access status/HTTP status code, browser type, language and version of the browser software, and the operating system.

This is a technical requirement for us to be able to display our website to you. We also use the data to be able to improve the website in accordance with your expectations and to guarantee the security and stability of the website. The legal basis for the data capture is point (f) of Article 6(1) GDPR.

Forms: If you contact us on our website using a form or get in touch with us by email, make an enquiry or a booking, you give us the personal data (e.g. your name, postal address, email address, telephone number, interests etc.) that we need to be able to process your enquiry. We store and process this data. We do not pass it on to third parties. Excepted from this are companies that work on our behalf as processors and with which we have made an agreement that they will handle your data with the same legally prescribed duty of care as we do. The companies are named below in this data protection statement.

In addition

web-crossing GmbH
Web design and programming
Eduard-Bodem-Gasse 9
6020 Innsbruck, Österreich

Feratel Media Technologies AG 
Maria-Theresien-Straße 8, 6020 Innsbruck, Österreich
Back office system providers, guest database and booking tool

Members/accommodation providers of the Tourismusverband Stubai Tirol

Depending on the enquiry or booking, the personal data is passed on to the member/landlord of the tourist association that is responsible for the fulfilment of the required service. 



Our website uses cookies. These are small text files, which are placed on your end-device with the help of the browser. They do not cause any damage.

We need cookies to make our offer user-friendly. Some cookies remain stored on your end-device until you delete them. These enable us to recognise your browser again the next time you visit our website.

If you do not wish this to happen, you can set your browser to notify you about cookie placement and allow them individually.

If you do not permit cookies, under certain circumstances not all functions of our website will be available.

Web analysis – Google Analytics

We use Google Analytics on our website to be able to analyse and improve the use of our website.

Google Analytics is a web analysis service of Google Inc. Google Analytics uses cookies, which are text files that are stored on your computer, and which enable an analysis of the use of the website to be made. The information generated by the cookie about your use of this website is usually transferred to a Google server in the US and stored there. In the event of activation of IP anonymisation on this website, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activities and to provide us with other services related to the use of the website and the internet. The legal basis for processing data with the help of Google Analytics is point (f) of Article 6(1) GDPR. The IP address transmitted by your browser as part of Google Analytics will not be brought together with other Google data.

Accordingly, we have entered into an agreement for processing with the provider.

You can prevent this by setting your browser so that cookies are not stored. We would point out, however, that in this instance not all functions of our website will be available in full. In addition, you can prevent data generated by cookies and data related to the use of the website (including your IP address) being sent to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:

We use Google Analytics with the extension „_anonymizeIp()“. This shortens IP addresses (IP masking). Reference to particular persons can therefore be excluded.  Google participates in the EU-US Privacy Shield, This means that even in the exceptional cases when data is transferred to the US, this data has a reasonable level of protection. 

Information about Google: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

More detailed information on Google’s terms of use:

More detailed information on data protection by Google:


Web analysis – Matomo

We use Matomo (formerly Piwik) for web analytics, a service of InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, NZBN 6106769, („Matomo“) using cookie technology. Matomo is configured in such a way that your IP address is shortened. Further information on Matomo’s terms of use and data protection regulations can be found at:  


Google Adwords conversion-Tracking

We use Google Adwords to show you advertising by Google and other third parties. With conversion tracking, we ascertain the effectiveness of individual advertising measures with the purpose of showing you advertising that is of interest to you and to make our website more interesting for you. The legal basis for processing your data is point (f) of Article 6(1) GDPR.

The advertising is delivered by Google via “Ad Server”. We use cookies through which certain parameters can be measured to determine success, such as the insertion of adverts or clicks by users. Provided that you get to our website via a Google advert, a Google Adwords cookie is stored on your PC. These cookies usually lose their validity after 30 days and do not serve for personal identification. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indication that the user no longer wishes to be addressed) are usually stored as analysis values.

These cookies enable Google to recognise your web browser again. Provided that a user visits certain pages on the website of an AdWords customer and the cookie is still running, Google and the customer can recognise that the user has clicked on the advert and was forwarded to this page. Every Adwords customer is allocated a different cookie. So cookies cannot be tracked via the websites of AdWords customers. We ourselves do not collect or process any personal data through the advertising measures mentioned. Google provides us with statistical analyses only. With the help of these analyses, we can recognise which of the advertising measures implemented are particularly effective. We do not receive further data from the implementation of the advertising method, and in particular, we cannot identify users with the help of this information.

Your browser automatically makes a direct connection to Google's servers based on the marketing tools implemented. We have no influence over the scope and further use of the data collected by Google and can only give you information on what we know: Through the integration of AdWords conversion tracking, Google receives the information that you have accessed the particular part of our website or have clicked on one of our adverts. Provided that you are registered for a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider can find out your IP address and store it.

You can prevent the storage of cookies by selecting the appropriate setting in your browser software; however, we would point out that in this event you may not be able to use all the functions of this website. In addition, you can prevent data generated by cookies and data related to the use of the website (including your IP address) being sent to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:

You can find further information on data protection with Google here:


Google Adwords Remarketing

We use Google Adwords Remarketing. This application enables our advertising to be displayed to you on other websites after you have visited our website. This is carried out with the help of cookies stored in your browser through which your user behaviour when visiting different websites is captured and analysed by Google. In this way, Google can establish your previous visit to our website. Google states that data collected with remarketing is not brought together with any personal data that might have been stored by Google. In particular, according to Google, pseudonymising is implemented during remarketing. 


Facebook pixel and remarketing/retargeting/custom audiences

Based on your consent, our website uses the Facebook pixel service provided by Facebook, Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). This service enables us to track our users’ actions when they are forwarded to a provider website after clicking on a Facebook advertisement. This means that we can record the effectiveness of Facebook ads for statistical and market research purposes. We cannot view individual users’ personal data. However, the data collected is stored and processed by Facebook.

Facebook may link the data with your Facebook account data and uses this data for its own advertising purposes in accordance with the Facebook Data Policy. Facebook Conversion Tracking also enables Facebook and its partners to show you advertising on Facebook and elsewhere. A cookie is stored on your computer for this purpose. Only users aged 13 and over may give their consent. If you are under 13 years of age, please contact your parent or guardian.

Our website also includes Facebook remarketing tags, which create a direct connection between your browser and the Facebook server. This means that Facebook can associate the visit to our site with your user account. We can use the information collected to display Facebook ads. Please note that, as the provider of the website, we do not receive any information regarding the content of the data transmitted or how it is used by Facebook. You can find more information in Facebook’s privacy statement at

Please click here to withdraw your consent:


Google Maps

This website accesses Google Maps. This enables us to display interactive maps to you directly on our website and facilitate your use of the map function. Through the use of Google Maps, data is transmitted to Google in the US, including your IP address.

You can prevent the transmission of data to Google by deactivating JavaScript in your browser settings. In this instance, the services of Google Maps are not available to you.

The legal basis for processing your data is point (f) of Article 6(1) GDPR. Google participates in the EU-US Privacy Shield:

Information about Google:

Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, US

More detailed information on Google’s terms of use:

More detailed information on data protection by Google:

More detailed information on the terms of use of Google Maps:


Google Fonts

We use Google Fonts on our website. This allows us to integrate certain fonts into our website. These fonts are provided by Google via servers in the US. When our website is accessed, the visitor’s web browser builds a direct connection to these servers. Amongst other things, the IP address of the visitor is transmitted to Google and stored there. Google participates in the EU-US Privacy Shield:


Tracking with Fusedeck

The tracking solution fusedeck of Capture Media AG ("Capture Media") is integrated on this website. Capture Media is a Swiss company based in Zurich, which measures the use of this website in the context of engagements and events. Tracking is anonymous, so that no connection can be made to specific or identifiable persons.

Further information on data protection and the rights of data subjects in connection with fusedeck, including: "Opt-out" option (possibility of objection) can be found in the data protection declaration and notice of objection.



We use Microsoft Clarity on our website. This is a Web analytics service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 USA.

The Microsoft Clarity service is used to analyse the usage behaviour of our website. The legal basis is point (f) of Article 6(1) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

Service providers: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; Internet presentation:; Privacy Policy:; Opt-out:



Our website includes tracking from AdUp, a technology and service provider of Axel Springer Teaser Ad GmbH (Axel-Springer-Straße 65, 10 969 Berlin). AdUp uses cookies to be able to offer advertisers so-called conversion tracking, which determines the effectiveness of their ads and keywords. By collecting anonymized and/or pseudonymous data, AdUp may subsequently display advertisements on websites for a specified period of time. The storage time of all data is up to one year. More information on data protection of Axel Springer Teaser Ad GmbH is available at By clicking on the button “Activate opt-out cookie”, you can also set an opt-out cookie in your browser and deactivate Ad Up in that browser. You can also reach the opt-out option at:

Social Media Plugins

We deploy the following social media plugins on our website: Facebook, Instagram, Flickr, YouTube and Twitter. You can recognise these through the special icons or terms for social media channels, such as “Like” etc. Personal data is transmitted to the particular plugin provider and stored there.

The particular plugin provider stores the data it collects as user profiles, and uses these for the purpose of advertising, market research and/or the needs-based design of its website. Such an analysis takes place, in particular, (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of this user profile, which you have to exercise by contacting the plugin provider concerned. Through plugins, we offer you the opportunity of interacting with social networks and other users so that we can improve our offer and design our website to be more interesting for you. The legal basis for using plugins is point (f) of Article 6(1) GDPR.

Data is passed on regardless of whether you possess an account with the plugin provider and are logged into it. If you are logged into the plugin provider, the data collected by us is associated directly with your existing account with the plugin provider. With US providers, transmission takes place in the US; these are subject to the EU-US Privacy Shield:

Further information on the purpose and scope of data collection and its processing by the plugin provider can be obtained from the data protection statements of this provider. There you will also find further information on your rights and options for changing your privacy settings:  

Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, US

Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, US

Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, US

Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA integriert,

Oath (EMEA) Limited (Flickr), 5-7 Point Square. North Wall Quay, Dublin 1, Irland - Ireland

Webcam Player / Live-Stream

On sub-page ( e.g., a webcam live stream installed at the location (e.g. address) is made available in a player. Responsible for this is GmbH, Reichenaustr. 19a, 78467 Konstanz ( In opening the mentioned sub-page or in using the player, information about the use of the website, including your IP address, is transmitted to This is done to display the livecam start image and the livestream of the cam.

The data processing is done for the technical providing of the player and in the interest of a useful experience of our online offer for you and therefore for the fulfilment of the contract (Art. 6 para. 1 lit. b DSGVO) or on the basis of legitimate interests in the sense of Art. 6 para. 1 lit. f DSGVO.

The data protection declaration of can be found at

Weather data

The presumable location is determined based on your IP address. A weather query is then made with the location data. This weather data is transmitted to the website operator for analysis purposes. The IP address is stored in the logs to identify abuse for up to 10 days. No further processing takes place.

  • Name of processing company: / GmbH
  • Address of processing company: Reichenaustr. 19a, 78467 Konstanz
  • Puposes: Weather analytics
  • Data Collected: Location based on the IP address
  • Technologies Used: Cookies
  • Location of Processing: European Union
  • Retention Period
    • Cookie: 30 minutes
    • IP address in the log files for 10 days - the location and weather data is transmitted to the customer system, no further storage takes place on our site.
  • Policy of Procesor : Data privacy
  • Data Protection Officer:
  • Storage information: Cookie (Maximum age of cookie storage: 30 minutes) is set through Weathertag but it is shown as a first Party. No Non-cookie storage



If you would like to receive the newsletter offered on the website, we need an email address for you as well as information that allows us to verify that you are the owner of the email address given and consent to receive the newsletter (double opt-in).

You can withdraw consent at any time very easily through the unsubscribe function in the newsletter sent to you. The legal basis for the processing is point (a) of Article 6(1) GDPR. We use the data exclusively for sending newsletters.

Further data is not collected other than on an expressly voluntary basis, e.g. to optimise the contents to suit your interests. This data is stored by us and used exclusively to send the required information and to personalise the newsletter. In addition, we carry out link tracking to analyse and continually improve the newsletter content.




If you book with us or make a purchase with us, send us an enquiry, or obtain information or brochures from us, we process your personal data in accordance with Art. 6 para. 1 (1) (b, f). You can subscribe to our newsletter on our website. The double opt-in procedure is applied for the registration. In the newsletters, we inform you about innovations regarding our product/ service, the latest news and interesting topics, tailored to meet your interests and holiday dreams to the extent possible and known to us. You will also receive our newsletter if you have given us your email address when booking. For sending out the newsletter, we collect and store the data that you have entered on the input screen or that you have provided when booking or at the time of an enquiry of any kind (e.g. last name, first name, e-mail address, postal address), and enhance it with interests that are known to us from your holiday wishes.

We use your data for direct marketing as per Art. 6 para. 1 (1) (f) GDPR, recital 47, and pursuant to Art. 6 para. 1 (1) (a) GDPR when subscribing in order to provide you with customised information about our services. The data is not transferred to third parties. You may object to this use now or at any time with effect for the future. Simply send us an email regarding the same at

You can very easily withdraw your consent to receive direct marketing emails as well as the newsletter at any time via the unsubscribe function in the newsletter delivered to you.

Product recommendations by email

As our customer, you regularly receive product recommendations from us by email. You receive these product recommendations regardless of whether you have subscribed to our newsletter or consented to marketing communication by email. This is how we like to provide you with information about products in our range that you may find interesting based on your previous purchases. In doing so, we strictly adhere to statutory requirements.

Product recommendations by email are based on the legal basis of Art. 6 (1) lit. f GDPR and are permissible for our customers within the scope of Section 107 (3) Telecommunications Act (TKG AT). Whenever we use your contact details for advertising purposes, we expressly refer you to your right of objection, which you can easily and unbureaucratically exercise at any time. If you no longer want to receive any product recommendations by email, you can object to this at any time. You can, of course, find a  link to unsubscribe in every email. If you want to exercise this right of objection, please contact:

To create the newsletter and product recommendations, we use the “NumBirds” service provided by NumBirds CRM GmbH, 6020 Innsbruck, Brixnerstraße 3/3. To maintain the confidentiality of your personal information, we have entered into an order processing agreement with the company.

The data is not transferred to third parties.

Handling comments and contributions

If you leave a contribution or comment on our website, your IP address is stored. As the website operator, this serves us as security: If your text infringes applicable law or offends against good morals, we would like to be able to trace your identity.


You have the option to subscribe to both the entire website and also to comments on your contribution. You receive an email for confirmation of your email address. Other than this, no other data is collected. This stored data is not passed on to third parties. You can unsubscribe from a subscription at any time.

Duration of storage

We process and store your data only as long as it is required to do so for processing or to comply with statutory obligations. Once the purpose of processing has ended, your data is blocked or erased. Provided there are additional statutory obligations for storage, we block or erase your data upon expiry of the statutory retention periods.

Our measures for protecting your personal rights

As mentioned at the beginning, we take the protection of your personal data very seriously and use this data exclusively to remain in contact with you, to optimise our service and to adapt to your wishes and requirements.

We take appropriate measures to prevent access for the misuse, theft, sharing, changing or destruction of the stored data.

Our staff are suitably trained and are obliged to use your data confidentially and in compliance with the law.

To safeguard the confidentiality of your personal data, we have entered into processing agreements with service providers to whom we send personal data for communications purposes (newsletters, mailings etc.) or for business purposes (bookkeeping, invoicing, bookings routing, data management systems etc.)

Our website contains links to the websites of third parties. We are not responsible for the compliance of these providers with the regulations of the GDPR. We therefore recommend that you enquire about the data protection statement of these companies.


Your rights

In particular, the GDPR gives you the right of access to your personal data (if we store your data and which data we store, the processing purpose and the duration of storage), the right to rectification and completion, the right to erasure, the right to the restriction of processing, the right to data portability, the right to object and the right to withdrawal of consent.

You have the right to request confirmation from us about whether we process your personal data. If you would like to exercise this right to confirmation, you can contact our Data Protection Officer at any time with regard to this.

You have the right to receive from us information at any time about the personal data of yours that we store. Furthermore, the European regulator has given you the right to information about the personal data that concerns you which we process, the purposes of the processing, the categories of personal data concerned, the recipients or categories of recipient to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations, if possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period, about the existence of automated decision-making, including profiling, pursuant to Article 22 (1) and (4) GDPR and – at least in these instances – meaningful information about the logic involved as well as the consequences and effects aspired to by processing of this kind. If the personal data was not collected from you, you have the right to information about all available information about the origin of the data.

Furthermore, you have the right to information about whether personal data was transmitted to a third country or to an international organisation. Provided that this is the case, you have, besides, the right to receive information about suitable guarantees in connection with the transmission.

You have the right to request rectification without undue delay of inaccurate personal data.

You have the right to request that we erase the personal data without undue delay, provided that one of the following reasons applies and insofar as the processing is not required:

  • The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed;
  • The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2), GDPR and where there is no other legal ground for the processing;
  • The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR;
  • The personal data has been unlawfully processed;
  • The personal data has to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject;
  • The personal data has been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.

Provided that one of the above-mentioned reasons applies and you would like the erasure of personal data that is stored by us, you can contact our Data Protection Officers at any time. Our Data Protection Officer or other member of staff working on his/her behalf will see to it that the erasure request is complied with without undue delay.

Where we have made the personal data public and our company, as the controller, is obliged pursuant to Article 17(1) GDPR to erase the personal data, we, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you have requested the erasure by such controllers of any links to, or copy or replication of, those personal data. Our Data Protection Officer or other member of staff working on his/her behalf will see to the necessary actions being taken in individual cases.

You have the right to request that we restrict processing if one of the following prerequisites is given:

  • The accuracy of the personal data is contested by you for a period enabling the controller to verify the accuracy of the personal data;
  • The processing is unlawful and you oppose the erasure of the personal data and request the restriction of its use instead;
  • We, as the controller, no longer need the personal data for the purposes of processing, but it is required by you, as the data subject for the establishment, exercise or defence of legal claims;
  • You have objected to processing pursuant to Article 21(1) GDPR pending verification of whether the legitimate grounds of the controller override those of the data subject.

Provided that one of the above-mentioned reasons applies and you would like the restriction of personal data that is stored by us, you can contact our Data Protection Officers at any time. Our Data Protection Officer or other member of staff working on his/her behalf will see to the restriction being carried out.

You have the right to receive the personal data that concerns you, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR or on a contract pursuant to point (b) Article 6(1) GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising your right to data portability pursuant to Article 20(1) GDPR, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that it shall not adversely affect the rights and freedoms of others.

For the establishment of the right to data portability, you can contact our Data Protection Officers at any time.

You have the right for reasons resulting from your special situation to object to the processing of personal data that concern you, pursuant to point (e) or (f) of Article 6(1) GDPR. This also applies to profiling based on these provisions.

If you have any questions about this statement or the processing of your personal data by our company, please contact us by email at or contact our Data Protection Officer at

Neustift, 23/5/2018